Implement a prevention based comprehensive responsible gaming environment
The expansion of legalized gaming around the world has been accompanied by social concerns about increased rates of problem gambling, the costs associated with those increased rates, and the industry’s responsibility for dealing with problem gambling. These concerns have grown in proportion to the length of time that gambling has been liberalized in different jurisdictions.
World-wide, casino operators are being challenged to demonstrate that they employ responsible gaming practices. The onus in the future will be on gaming operators to demonstrate to the public, as well as potentially to a court of law, that they have implemented all reasonable responsible gaming “best practices” to protect the “vulnerable”. They must be prepared to show due diligence and a duty of care to their customers.
Casino operators and staff need to address problem gambling for a variety of reasons including both moral and business based. These include:
- Social responsibility
- Risk management
- Long term sustainability
- Insurance concerns
- Law suits and out of court settlements
Consistency combined with an advanced set of monitoring and measurement tools, the iGap platform enables casino operators to continuously measure, evaluate and improve their approach to problem gambling.
The iCare program puts problem gambling research into practice by offering a comprehensive set of advanced tools enabling Casino operators to implement prevention based comprehensive responsible gaming environment. Problem gambling is commonly recognized as the largest risk management issue faced by the gaming industry.
The iGap (Intelligent Gaming Analysis Platform) delivers a complete solution to capture and analyse data relevant to problem gambling behaviour. The information collected is analysed to identify and classify player risk.
The iGap platform ensures that Casino operators are meeting a minimum duty of care for their patrons and casino operations. iGap uses the iGMind (Intelligent Gaming Measurement Index) algorithm to analyse and generate risk index's for player gambling behaviour. iGMind powers the iGap by performing in depth analysis on slot play in the gaming environment.
As part of the complete Responsible Gaming Program, the iGap platform delivers a prevention focussed problem gambling solution contributing to social responsibility, risk management, and long term gaming sustainability preservation casino revenue streams and industry jobs.
